Research and planning grade

There is proficient research into target audience and similar products.
There is proficient research into actors and props although some photos are not uploaded correctly and there is minimal research into locations and costumes.
There is proficient use of ICT and communication skills
There is proficient work on storyboarding and shotlists
There is a good level of care in the presentation of the research and planning

13/20 = C

Targets:
Audience profiling - only 1 film looked at, although there are general audience posts
Trailer analysis - be specific about which elements you would like to replicate and explain why they are effective.
Photos of locations and possible costumes with an explanation as to why they are appropriate to your chosen genre.

Research and Planning- Props

• We will be using various props throughout the making of our teaser trailer. Flowers and gifts will be used to show the stalkers obessessive love towards Emmas character. Phones will be used to show the calls and texts also relating to the obessessive behaviour. Mirrors, shower curtains and ropes will be amongst the props used in our trailer. Below is some examples

Research and Planning- Costume Ideas (guy)

Research and Planning- Costume Ideas (girl)

Possible Location photos

                              

Teaser Trailer

We still have not decided on the exact plot of the teaser trailer as everytime we brainstorm new ideas come up which leads to other ideas and so on. We know that our teaser trailer we include a type of obsessive love that leads to stalking however we are not exactly sure of the specific locations that the trailer will be set in. We have thought about going into london and shooting on the tubes and near the london eye however, we have also debated whether to set it mainly at emmas house as she lives near woods, train stations, alleys and cobham town. We will try and come up with a deffinate plot and location asap.

Characters- Research and Planning

Emma is our hopeless victim, she was chosen for the role as she has a feminine voice and can play the role of the victim very well. She plays the stereotypical girl who becomes the target of a obsessed male, we have made sure her costume and actions represent the sterotypical role Emma will be playing. For example, Emma will become alarmed at first but then dismiss his actions, however, she will start to worry more as the trailer goes on. This is a comventional feature in a horror trailer. Simalrities to Brittany Snow who plays a young, vunerable victim lusted over by a stalker are her age and physical appearance.

Matt will be the stalker in the teaser trailer. Matt was chosen for the role as he is a A level drama student so can therefore perform a realistic and dramatic performance. He was also chosen as he fits the role of what we were looking for; the same age as Emma and looks rather unassuming. We will make sure his costume and actions represent that of normal guy who starts off as someone Emma would like but then quickly realises he is not the guy for her. We will make sure the soundtrack also plays behind many of matts scenes so that the audience pick up on the darkness of matts character.

Research and Planning- Storyboard

Research and Planning- Ideas for our film

Above I have produced a slide show of our final ideas for our teaser trailer, I have produced this on a software called 'Prezie' because it is a useful and handy new software and helps broaden my skills on using different programmes to produce my work on. My group and I have not included any intertitles as we are yet to decide on what they are going to be. 

Research and Planning- Ideas for our film

This is an idea of how how we would like our teaser trailer to be in order; 

• Approval Screen
• Production Company
• Establishing shot of the train station (voiceover)
• Long shot of the two characters bumping into eachother (voiceover)
• An intertitle (voiceover)
• Zoom/Medium shot of the two characters sitting down next to eachother, some dialogue
• Long shot/Zoom of the girl walking home and the guy following her
• Over the shoulder shot  of the girl recieving a mysterious text (voiceover)
• Medium shot of the girl sitting on a sofa and seeing the guy at the window
• An intertitle
• Over the shoulder shot of the girl opening the front door
• Medium shot/over the shoulder shot/ high angle shot of the guy looking at photos of the girl
• An Intertitle
• Medium shot of the girl walking through the alley way on her phone
• Close up/medium shot of the girl getting kidnapped from behind
• medium shot of the girl being dragged through the alley way
• An Intertitle
• Close up shot/zoom of the girls hand moving through the dirt/mud
• Close up shot of the girls phone still connected to a caller
• Long shot of the guy meeting another vulnerable girl walking through the opposite end of the alley way
• Title of the film 'Love Hurts'
• Credits
• 'Coming Soon'

Research and Planning - Audience Profiling - Halloween

• This is the audience profile found for the film 'Halloween' that I have used in my previous coursework research . I found this audience profile on the website ''Pearl and Dean''. This website shows up coming films, their ratings etc and compares them to show these results.

• From looking at this audience profile, I can see, that the main age group that viewed this film was 15-24 (the film itself was rated 15). I can also see that the percentage of men and women who came to see the film also shows that the film was more popular with a male audience.

• This shows that the Horror genre (or this film inparticular) was popular with adolescent teens through through to young adults. I think this is because horror films give a thrill factor to the audience, this will appeal to a younger audience more so than 30-40 year olds. The narrative of the film itself may also appeal to this age group as the characters in the film ''Halloween'' are infact young of the older end of this age group. This may give a relatable side to the film and therefore make this age group more attracted to the film. This may also appeal to the younger end of this age group as they will be able to relate to the characters 'life styles in their future life.

• This particular age group would be attracted to this as to see for themselves if they found the film to be as scary as it was said to have been and see if it deserved it's popularity. The fact that most of these audience members are male may also show a masculine view of this genre. Maybe men find the horror/fear side of this genre more appealing than women do. This maybe because they are meant to be masculine, they want to appear not to be scared by the images shown.

• I will need to consider this target audience when creating my teaser trailer. By considering this I will make sure that my trailer will appeal to this spercific target audience '15-24'. I can do this by adding references throughout my trailer to topics or phrases, I know myself are popular within this audience group, as I am especially knowledgeable in this area, for the lower end of this age group. There is a larger male percentage that viewed this film. I will take this highly into consideration with my narrative planning and teaser trailer.

Research and Planning - Mood Board

Research and Planning - Mood Board

• Below I have created a horror mood board on a software that I have found very useful and different called 'Prezie'. I created this mood board to see the broad spectrum of images and genres of horror. As well as the recurring images and themes present for example the use of colours, red and black. Red defining blood and danger and black defining secret identity. The certain images that I have included represent the theme and narrative that we are going to portray, a romance horror.

The films that I have included are:

• Vampire Diaries
• Twilight
• Valentine
• Prom Night

Horror Mood Board on Prezi

Research and Planning- Certificate

• After doing research into audience profile, the certificates U, PG and 12 would be irrelevant for the type of film my group and I are aiming to produce. Horror films have a higher certificate, that is used to target their target audience of a higher age, this is down to the fear and terror it may produce for certain people.

• Therefore the certificates 15 and 18 are more relevant for the type of film we will be producing, because it will be scary and suspenceful, so therefore it will be less suitable for younger viewers.

• Overall, it is fairly obvious that we will be having the certificate of our teaser trailer as a 15. This is because it is most relevant to the type of trailer we will be producing and we want to widen the target audience as much as possible and if this was an 18 it would be a lot harder to produce, by having to make it twice as scary and having to keep the footage to a minimum, without giving away too much to the audience and I feel that due to the explicitt violence and scenes that are usually taken place in an 18, that age 15 will be too young and could potentially upset younger viewers. Finally because this is a 15, this means a lot more people will be wanting to see the film.

This is the criteria I am allowed to follow.

Discrimination

Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.

Drugs

Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.

Horror

Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.

Imitable behaviour

Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free.  Easily accessible weapons should not be glamorised.

Language

Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.

Nudity

Nudity is allowed, but in a sexual context must be brief and discreet.

Sex

Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.

Theme

Mature themes are acceptable, but their treatment must be suitable for young teenagers.

Violence

Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification.

Research and Planning- Ideas for our film

We have asked Matt to play the stalker in our teaser trailer as his is a drama student so can deliver a effective and believable performance. Emma will play the main girl lead and we may ask other drama students to be extras or friends of emmas in particular scenes.

Research and Planning- Diary

My group have decided to film all our shots earlier so we have much more time to edit the footage as last year we took longer to film the scenes, therefore we rushed the editing. We will not be using the same effects or titles as we did last year, we are aiming to produce a well editied, unique trailer.

Research and Planning

Research and Planning- Institution Company

• I have looked into the different film institution Companys, and my group and I have decided on using Warner Bros. Pictures. We think that by using this production company it will work well with what we are wanting to produce and many similar films that we have researched into use Warner Bros. including, 'Valentine'. In researching into the different institution companys, it looks like many successful films include Warner Bros. Pictures, so we feel that this company will work best in our teaser trailer by making it look effective and realistic.

• Warner Bros. Pictures is an American producer of film and television entertainment. Ir was founded in 1918 as Warner Bros. Studios and then founded in 1923 as Warner Bros. Pictures.

 Examples of films produced by Warner Bros. Pictures;

• All of the Harry Potter Films

- Harry Potter and the Philosopher's Stone
- Harry Potter and the Chamber of Secrets
- Harry Potter and the Prisoner of Azkaban
- Harry Potter and the Goblet of Fire
- Harry Potter and the Order of the Phoenix
- Harry Potter and the Half-Blood Prince
- Harry Potter and the Deathly Hallows

• Valentine

Analysis of 'Valentine' Trailer

I have choose to analyse this trailer as it is of the same genre of what we have choose to base our trailer on, it also follows a similar storyline, therefore, gives us ideas for shots and potential music.


Length:  1:59
Narrative of Trailer: Four Friends start to receive morbid valentine day cards. Someone out there is stalking them....someone they all spurned when they were younger. And Valentines Day 2001 is the Day she/he gets their revenge
Dialogue: A lot, also used as voice overs
Cast Info: Not explicity mentioned, however fans of the franchise will know who they are
Release Date: February 2nd 2001
Distriuted By: Warner Bros. Pictures

• The trailer opens with two female characters who look carefree and happy, this is an instant sign that these characters inparticular will not be that way much longer as the audience know they are watching a horror film not a comedy or chick flick. The girls are also young and attractive which is a conventional element in a horror.
• The contrast of the horror element mixed in with the idea of 'Valentines Day' is extremeley effective as it shows that the day is not going to be filled with love and happiness instead it will be based on fear and horror. This is further showed with the narrator saying, 'Unlike the past this one would not be a dream come true, this one would be a nightmare'
• The lighting reflects the genre throughout with dark lighting in the horror scenes and bright lighting in the romantic scenes, this is an element we may use in our trailer.
• The songs behind the trailer are effective as they contradict the typical valentines day, the lyrics, 'I love you, I love you' are said in a husky, chilling voice which insinuates negative love rather than romantic happy love.
• The use of fast paced action is also an element we will be using in our trailer, for example, when the girls are getting attacked the music mirrors their mood and the killers actions
• The knife is clearly showed throughout the trailer, indicating this will be one of the weapons that will be used.