- Dark background which means the image, font, colour of the writing (white and red) on the poster stands out to draw the audiences eye
- A quote is quoted at the top of the poster to entice the viewers in, by which is makes the audience more interested in the film. They are being persuaded to watch the film and also by the use of red that is used, indicates danger
- The strange and horrific image on the front of the poster indicates that the person is wearing a mask which ticks of the stereotypical conventions of a horror film
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